SaaS KPI Series - CLV (Customer Lifetime Value)

CLV (Customer Lifetime Value) is an important metric that shows the total revenue a single customer brings to a company from the time they start using the service until they cancel it.

This metric is essential for SaaS company executives, product managers, and marketing professionals as it provides crucial information for developing customer acquisition strategies and customer retention initiatives.

CLV is used not only when acquiring new customers but also as a metric to evaluate the health and growth potential of a service through regular monitoring.

CLV Calculation

For specific methods of calculating CLV, please refer to the link below!

  • Calculating Customer Lifetime Value (CLTV) in 3 Ways - Guts, Churn Rates, Survival Rates - Link
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